Apple TV+
#5 in Subscription VOD · Rated 4.3
Prestige originals with broad device support
Apple TV+ is a premium, ad-minimized service focused on high-quality originals and exclusive premieres. In 2025 Apple raised its monthly price to $12.99 in the US and select markets, marking a continued upswing after prior increases. The service is notable for its film-quality storytelling, minimal to no ads, and strong ecosystem integration via Apple One bundles. While its library is smaller than the mega-services, its originals (eg, Severance, The Morning Show) have earned critical acclaim and festival attention. Apple TV+ targets viewers who prioritize cinematic storytelling, accessibility across Apple devices, and a clean, ad-light watching experience. The price hike underscores Apple’s strategy to monetize premium content while leveraging the broader Apple ecosystem.
Features
- Premium, ad-light originals and films
- Tight integration with Apple devices and Apple One bundles
- Offline viewing and Family Sharing
- Wide device compatibility (iPhone, iPad, Apple TV, web, some smart TVs)
- Frequent film/series premieres
Pros
- High production values and exclusive Apple originals
- Strong family-sharing and device compatibility
- No traditional ads; clean user experience
Cons
- Smaller content library vs. rivals
- Price increases can outpace perceived value for some users