Fresha
#3 in Salon Reservation · Rated 4.6
Global, subscription-free booking and business management
Fresha (formerly Shedul) is a London-born, globally deployed beauty & wellness booking platform with a freemium entry for solo professionals and scalable team pricing for studios. It offers online scheduling, client reminders, POS, inventory, and a storefront for selling products and services. Fresha is notable for its subscription-free core for independents, a marketplace that connects salons with new clients, and a broad set of tools from deposits to gift cards. In 2025, Fresha continued to expand its European footprint with new regional offices and maintained a large global user base across 120+ countries, aided by continued investment and strategic partnerships. Its strengths lie in ease of use, affordability, and a transparent, usage-based model, while some salon owners see costs rise when leveraging premium add-ons or heavy marketplace usage. Fresha is well-suited for freelancers, small boutiques, and growing salons seeking a cost-conscious, scalable solution.
Features
- Online booking and waitlists
- In-app payments and deposits
- Inventory management and storefront
- Gift cards and packages
- Marketplace exposure for new clients
Pros
- Low entry cost or free for solo professionals
- Strong marketplace to attract new clients
- Broad global availability
Cons
- Marketplace commission on new clients
- Premium features add-on costs can accumulate