Fidelity Go
#8 in Robo Advisor · Rated 4.1
Fidelity’s robo-advisor with strong brand trust and scalable pricing.
Fidelity Go is Fidelity’s digital-managed account offering that emphasizes accessibility and scale for everyday investors. With no advisory fee until balances reach $25,000 and a 0.35% advisory fee thereafter, Fidelity Go combines digital management with access to Fidelity’s broad fund lineup and investment insights. There are no trading fees, and the platform can integrate into Fidelity’s broader ecosystem, including research tools and planning resources. Fidelity Go is especially appealing to newcomers who value a trusted brand and the potential for unlimited coaching sessions when balances exceed the threshold. It supports minimal initial investment, enabling quick onboarding. Pricing is transparent and aligns with mainstream robo-advisors while leveraging Fidelity’s longstanding research and fund options. The service is widely available in the U.S. and is backed by Fidelity’s customer support infrastructure. ([fidelity.com](https://www.fidelity.com/managed-accounts/fidelity-go/overview?utm_source=openai))
Features
- No advisory fee under $25k
- 0.35% advisory for $25k+ balances
- No trading or rebalancing fees
- Fidelity mutual funds with low expense ratios
- Unlimited coaching calls with elevating balances
Pros
- Trusted brand and strong mutual funds access
- Low barriers to entry
- Simple, clear pricing
Cons
- Advisory fee kicks in at $25k
- Limited to Fidelity-funds and Fidelity-managed options compared with some competitors