Tock
#5 in Restaurant Reservation · Rated 4.2
Unified reservation, events and takeout platform by AmEx family
Tock is a reservation and hospitality platform originally launched in 2014, renowned for its prepaid/ticketing model and later expanded to include takeout and events. It serves a broad spectrum of venues from neighborhood spots to Michelin-starred destinations and wineries. In 2021 it was acquired by Squarespace and later acquired by American Express in 2024, aligning it with AmEx’s premium dining strategy. Tock supports deposit-based reservations, two-way guest messaging, and API access, with plans offering table management, marketing tools, and payment-enabled reservations. It differentiates with its emphasis on prepayments and high-touch experiences, strong for distinctive dining concepts, chef’s tasting menus, and events. Establishment year: 2014; headquartered in Chicago, USA, with global reach.
Features
- Deposit-based reservations and prepaid tickets
- Events and takeout integration
- Two-way SMS and guest communications
- API access and webhooks
- Cross-channel discovery via Google/Instagram/Facebook
Pros
- Strong fit for fine dining and experiences
- Prepayment model reduces no-shows
- Deep integration with premium dining networks
Cons
- Higher cost tier for premium functionality
- Prepayments may not suit all concepts or markets