Insightly Marketing
#9 in Marketing Automation · Rated 3.9
CRM + marketing automation with AppConnect ecosystem
Insightly Marketing combines CRM with marketing automation and workflow capabilities designed for SMBs and mid-market teams seeking an all-in-one solution. It includes lead management, email marketing automation, journey mapping, and analytics, plus AppConnect for connecting with third-party apps. The platform is valued for its clear all-in-one approach and straightforward onboarding, but it trails some premium platforms in scale, governance, and advanced AI-driven capabilities. Insightly is a solid choice for organizations needing integrated CRM and marketing in one system without the complexity of enterprise-grade tools.
Features
- Marketing automation
- Lead scoring and segmentation
- Journey builder
- AppConnect integrations
- Hosted landing pages
Pros
- Clear all-in-one solution for SMBs
- Good value with bundled CRM and marketing
- Strong onboarding resources
Cons
- Limited enterprise-grade analytics vs premium platforms
- Higher plans can be pricey for large teams