Aviva plc
#8 in Life Insurance · Rated 4.0
Global life and protection insurer with wide distribution
Aviva is a long-standing global insurer with roots dating back to Hand in Hand (1696) and a modern form built through mergers and acquisitions (most recently AIG Life UK). Aviva offers individual life protection, group protection and wealth-linked products across markets, supported by a broad distribution network and digital capabilities. The group has pursued selective growth in select markets and continues to extend its protection suite through partnerships and acquisitions, enabling a broad, scalable platform for protection and wealth strategies in its core markets of the UK, Ireland and Canada, with a growing international footprint.
Features
- Term life and universal life options
- Group protection and living benefits
- Digital tools and wellness integrations
- Broad distribution across multiple markets
Pros
- Strong European base with expanding international reach
- Strategic acquisitions broaden protection offerings
- Diversified protection and savings products
Cons
- Integration of acquired businesses can create transitional periods
- Pricing and underwriting vary by market