Copper (ProsperWorks)
#10 in CRM · Rated 4.0
G Suite–native CRM with Google Workspace integration.
Copper is a Gmail/Google Workspace–native CRM built around relationship-centric workflows. It emphasizes ease of use within the Google ecosystem, automated contact and deal management, and strong email/calendar integration. Since its rebranding from ProsperWorks (2018), Copper has positioned itself as a CRM that works inside your inbox, with tight Google integrations, project management capabilities, and a pragmatic feature set for SMBs and growing teams. While it may not match every enterprise-grade feature of larger platforms, Copper appeals to Google-heavy teams seeking a streamlined, in-context CRM that minimizes data-entry overhead. Copper continues to evolve with features like AI-assisted insights and project workflow enhancements.
Features
- Gmail/Google Workspace native CRM
- Deal pipelines and activity tracking
- Project management and automation
- Chrome/Google Drive integration
- AI-driven insights and reporting
Pros
- Excellent Google ecosystem integration
- Easy adoption for Gmail-heavy teams
- Strong fast-path to value for SMBs
Cons
- Limited traditional ERP/marketing automation depth
- Some advanced CRM features require add-ons or higher tiers