Turo
#6 in Car Sharing · Rated 4.3
Global peer-to-peer car sharing marketplace
Turo is the world’s largest peer-to-peer car sharing marketplace, connecting private car owners with travelers across multiple countries. Drivers book a wide variety of cars—from everyday commuter vehicles to rare and premium models—via a mobile app or website. Pricing is set by individual hosts, with optional protection plans chosen at booking. Turo has grown into a truly global platform, with notable integrations such as Uber Rent in the U.S. that broaden access to Turo’s vehicle pool within another major app. The company was founded in 2010 (originally RelayRides) and has evolved into a leading alternative to traditional car rental, appealing to travelers seeking unique vehicle options and flexible trip lengths. While it faces regulatory and safety scrutiny like other platforms, it remains a dominant player in global car sharing.
Features
- Massive, diverse vehicle selection
- Host-driven pricing with various protection options
- In-app messaging and trip management
- Insurance coverage options and roadside support
- Integration with other mobility services (e.g., Uber Rent)
Pros
- Huge global inventory and wide coverage
- Flexible trip lengths and vehicle types
- Strong consumer brand with marketplace advantages
- Active ecosystem with partner integrations
Cons
- Pricing depends on hosts and can be inconsistent
- Safety and trust considerations exist in P2P models
- Regulatory scrutiny in some markets